Starter kit
This is Great Place to Work
Great Place To Work® is the global authority on workplace culture. Our mission is to help every place become a great place to work for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society.
Download resources
Here we have gathered:
- Information about Great Place to Work, certification and list recognition
- The infographic “10 ways to maximize the response rate”
- Example email to send to employees
- Posters to use before and during the employee survey.
- Template for internal communication presentation on Great Place to Work survey
Get started with your Trust Index survey!
In this guide we explain the steps you take before, during and after the launch of your survey. You will also find everything you need to know about the Great Place To Work Certification and our ranking lists.
Step 1: Start date
Determine the survey start date and plan your timeline.
Step 2: Communication
Begin communicationg about the survey at least 2 weeks before the start date.
In your communication, make sure to answer the following questions:
- Why is participating in Great Place To Work important to your organization?
- What will employees gain from participating in the survey?
- How will you use the results of the survey?
Clear communication will increase responserate.
Optional: additional countries*
Will you conduct the survey in multiple countries and want to be in the running for multiple national Best Workplaces titles?
When planning your Trust Index survey, keep the various international deadlines in mind. View the list of international deadlines here.
*Only possible with Accelerate.
Step 3: Set up the survey
You set up the survey in our online platform Emprising, this is also where you will view the results after the survey has closed.
You have received an email from support@greatplacetowork.com. This email contains instructions on how to log in to Emprising.
Watch this video for more information.
Employee Data File (EDF)
It is important that the Employee Data File (EDF) is completed correctly. This will make the results easier to interpret and improve the reliability of the analysis. If you have any questions about the EDF, please contact your point of contact or email support@gptw.se.
Read this article for more information on how to pre-code demographics using the EDF.*
*Only possible with Accelerate.
Support
Do you have a question about setting up the survey? Ask your question via the chat in Emprising. You can open the chat by clicking the question mark icon ("Need help?") in the top-right corner of Emprising.
You also have access to Knowledge Base where you can find additional information and guidelines.
If you cannot find the answer to your question, please do not hesitate to contact support@gptw.se.
Step 4: When the survey is live
We recommend keeping the survey open for two weeks. The survey will then close automatically if the minimum response rate has been reached. If not, the survey will automatically be extended by an additional week.
Culture Brief
During the survey period, you will complete the Culture Brief. This can be found in the Customer Portal in Emprising. Completing and submitting the Culture Brief is mandatory in order to be eligible for certification.
Read this article for more information about Culture Brief.
Culture Audit
The Culture Audit is a submission consisting of a descriptive text explaining how your culture stands out and/or excels compared to other workplace cultures. This is mandatory for companies with 250+ employees.*
Read this article for more information about Culture Audit.
*In Sweden. Requirements may vary between countries.
Communication
Once the survey is live, it is important to continue encouraging employees to participate. For example, you can send friendly reminders, share participation updates, or ask managers to mention the survey during team meetings.
Step 5: After the survey
Results
After the survey closes, results are immediately available in Emprising.
Communication
Communication is also essential after completion of the survey. Thank employees for their participation and inform them about the next steps, including how you plan to work with the results.
Certification
Your organization is Great Place To Work-certified if you meet the following requirements:
• A score of 70%* or higher on the Trust Index
• A minimum response rate based on organization size
• A completed Culture Brief
If your organization becomes certified, you can immediately download your Certification badge in Emprising.
When you get certified, you will get:
- A digital certificate to show off in social media, and to print out and show in your office.
- A digital certification logo that states which 12 moths you are certified. The logo should be used on your website, career site, for job listing, social media and in digital/printed ads.
Your certification logo is a way to distinguish yourself as a great workplace and employer. Make sure to involve the marketing and communication team early on in the process.
Together with your certification, you will receive the logo, certificate and a media kit with material to advertise your accomplishments. If you want consulting in regards to the communication, please read more about our Employer Branding Studio or contact our Employer Branding Officer Andreas R. Sjöström.
*In Sweden. Requirements may vary between countries.
Step 6: Getting started with the results
Analyze results in Emprising
If you have Accelerate or Analyze, one of our strategic advisors will provide you with an analysis and presentation of the results.
If you would like to start working with the results on your own and need some guidance, watch these videos.
Pulse surveys*
With pulse surveys, you can gain deeper insights from the Trust Index survey. You decide what to measure, when to measure it, and for which group within the organization. Creating pulse surveys in Emprising is simple and straightforward.
*Only possible with Accelerate.
Great Place To Work® Certification
Great Place to Work is the first and only certification in Sweden for excellent workplaces.
Certification of your organization gives you the opportunity to be recognized as an excellent workplace for your employees, new potential employees, customers, and other stakeholders.
The certification is based on Great Place to Work's global standard of what characterizes an excellent workplace. These standards are based on more than 40 years of empirical research and analysis, as well as millions of employee surveys from more than 180 countries.
The certification is valid for 12 months and can only be obtained when both the Trust Index©* and Culture Brief© have been completed.
*70% in Sweden. Requirements for other countries will be communicated to you if relevant.
Making the list of Sweden’s Best Workplaces
When you have become certified you also have the opportunity to be ranked and recognized on the list of Sweden’s Best Workplaces. The list is announced in the categories; Large, Medium and Small companies.
You can also participate in the ranking of Europe’s Best Workplaces.
In order to participate, we ask you to contact your consultant.
Other lists
In addition to the lists of Sweden's and Europe's best workplaces, we also have three other lists - Skåne's best workplaces, Best workplaces in IT and Best workplaces in Real Estate.
For the Real Estate list, you must have completed your survey and submitted your Culture Brief by April 30th. For the Skåne list, the deadline is May 31st and for the IT list, the deadline is August 31st.
Important information about the award Sweden’s Best Workplaces
To receive a Great Place to Work certification is not the same as being one of Sweden’s best workplaces. This is a separate process, and the ranking is announced during a grand celebration each year, usually at the end of March. Only those who end up on the list of Sweden’s Best Workplaces are entitled to call themselves just that.
During 2026 there are 65 organizations ranked as Sweden’s Best Workplaces.
If you are not on this list, you are not entitled to call yourself one of Sweden’s best workplaces.
If you are in the list recognition process, our consultant will reach out to you in advance in order to prepare the communication and PR that follows. Listed organizations also receive a specific logo, valid for a year.
Best Practice
Learn from those who are already certified! On our website you can download helpful guides, sign up for webinars, and on the Great Place to Work podcast you can listen to what other businesses have done to achieve the certification or being ranked as one of Sweden’s Best Workplaces. This material is only available in Swedish.
Tips:
